March Five: Messaging
Too many organizations think of messaging as one-directional – and use the same messaging for all of their stakeholders. Effective messaging is best constructed when there’s an acute awareness of the stakeholders’ beliefs, concerns, thoughts and ideas.
In March Five, you’ll learn how to listen to your stakeholders by segmenting them in “the one, the few and the many.” Then – and only then – can you begin creating simple, but effective messages that change (or affirm) attitudes and inspire action. You’ll learn to analyze your audience, your message medium and your message frequency – and ultimately, how to effectively convey your message.
Using our proprietary and practical tools, you’ll answer these questions:
How do we listen to our stakeholders?
How do we communicate to our stakeholders?
As with all of our marches, we’ll help you think differently by applying concepts and principles from the world of business. In March Five, we’ll pull ideas from Johnson & Johnson, Nordstrom, Nike and LinkedIn among others.
“It’s hard to make ideas stick in a noisy, unpredictable environment. If we’re to succeed, the first step is this: Be simple. Not in terms of ‘dumbing down’ or ‘sound bites.’…What we mean by ‘simple’ is finding the core of the idea.”
— Chip and Dan Heath
Made to Stick, Why Some Ideas Survive and Others Die